Monday, July 12, 2010

Magic of a Secret Training Camp

In 'Secret Training Camp', a commercial for Australian Telco Optus released for the 2010 World Cup.

Story starts with a young boy who witnesses the game hidden by a number of parked cars. Soon he realizes that the Australian players are up against a formidable but unlikely team of wild African animals - a cheetah, elephant, rhino and a crocodile as the goalkeeper.





Director Thierry Poiraud turned to Paris studio BUF to combine real players with real (and sometimes CG) animals for the spot.





At first they wanted the whole thing to be in CG. To them it initially seemed so obvious that the animals had to be done in CG because there was no way that we could get an alligator to dive for the ball. But in the end, most of the animals and of course all the players are live action.




Production shot a cheetah, ostriches and elephants in Cape Town and Johannesburg, South Africa while players were filmed in a studio against black to match the same lighting in Sydney, Australia. BUF then combined the plates and created CG rhinos and an alligator during two months of post-production in Paris.





Another major challenge of the spot was the extreme back lighting emanating from the vehicle headlights combined with a subjective camera viewpoint and hand-held nature of the shoot. Because it was a secret area, the whole thing was lit by car headlights.




And also It's got a very surreal atmosphere to it.

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